Being positive by nature, I will be devoting this blog to solutions, both those found in "green" companies and consumer products, to societal solutions affecting our transportation, housing and food supply. The first entries will be based on a series of in-person interviews I conducted in Boulder, Colorado, from June 19th-21st, with CEOs and founders of companies attending the LOHAS Forum - Lifestyles of Health and Sustainability. The LOHAS market is approximately 20% of American consumers who will seek out product that are green, according to the Natural Marketing Institute.
Posts to follow will include insights about companies whose mission ha
s included sustainability from the onset. I will pull directly from conversations with Zhena Muzyka of Zhena's Gypsy Tea, Wayne Zink of Endangered Species Chocolate, Erk Schuchhardt of Weleda North America, David Fowler of Wellness Water, Horst Rechelbacher of Aveda and Intelligent Nutrients, Dixon de Lena of Integral Partnerships, Jeff Mendelsohn of New Leaf Paper, Ellen Ornato of Eco-Bags, Barbara Close of TerraCycle, Jenn Wood of NativeEnergy, and David Miller of Playa Vida. As this new blog is born, I welcome your comments and feedback!
